Today’s digital age brings with it an influx of new-age branding avenues, and one of the most effective is via social media channels and Pinterest for Business.
The opportunities that come with taking a brand social are limitless, offering a new way of reaching your audience and enhancing the online experience for your customer.
This not only extends to platforms such as Facebook and Instagram, but takes on many various channels. One of the more distinctive of these platforms, however, proves to have equally if not even more potential than its rivals.
In this blog post, we will look at Pinterest for Business and why, with over 450 million monthly active users, it is more than a platform for discovering recipes and DIY projects, and how you can use the platform for your brand to make your products and services shine in a way that’s sure to captivate your audience.
Table of Contents
1. Optimize Your Profile:
Your Pinterest profile is essentially a representation of your Pinterest for Business . To attract potential customers, you should make sure it is fully optimized.
This means using a clear and recognizable profile picture, writing a succinct and informative bio that highlights what your business is all about, and using relevant keywords to help potential customers find you.
2. Create Compelling Boards:
Boards are where you group your Pins (images or videos) together by theme or topic.
They can be a collection of your own content or a mix of your own content and other users’ content that interest you.
Create boards that represent your brand’s messaging and aesthetic. Opt for a balance of your own content and curated content that is relevant to your industry.
Also, use descriptive titles and keywords in your board descriptions.
3. Design High-Quality Pins:
As always, begin by creating high-quality visuals for your pins that are both eye-catching and informative.
Pins tend to perform best on Pinterest for Business when they are vertical in orientation, so design your pins accordingly.Consider incorporating the use of concise, compelling text overlays that give your audience context for what they are looking at and reason to engage.
Lastly, be sure to include keywords in your pin descriptions that are relevant to your business or your content so that your pins will be more easily found in search.
4. Pin Regularly:
Consistency is key to maintaining an active Pinterest presence, so make sure to pin regularly so you keep your audience engaged and coming back to your boards.
Consider using a scheduling tool, like Tailwind or Buffer, so that you can plan your pins out in advance, and can make sure your pins are pinning at a consistent rate.
5. Utilize Rich Pins:
There are multiple types of Rich Pins and each provides more context and information about the Pin directly on the Pin itself.
In return, you receive the added benefit of increased visibility and value. Some examples of Rich Pins are product pins, recipe pins, and article pins.
Choose the ones that best fit your content and objectives.
6. Engage with Your Audience:
Don’t forget to engage with your audience – Pinterest is a social platform! Respond to comments, messages, and mentions as quickly as you can.
Not only does this help to drive more traffic and increase your reach, but it also boosts your credibility.
Remember to repin, like, and comment on other Pins to build relationships with your audience and fellow Pinners.
Also Learn Pinterest SEO Tips for High-Traffic Success
Pinterest offers businesses a unique opportunity to showcase their products and services in a visually appealing way and reach a vast audience of engaged users.
By optimizing your profile, creating compelling content, and engaging with your audience, you can harness the power of Pinterest to drive traffic, increase brand awareness, and ultimately grow your business.
By implementing these strategies and staying consistent with your efforts, you can unlock the full potential of Pinterest as a valuable marketing tool for your business.